CHARME
A refined e-commerce experience for a premium skincare line. We designed a sensory-driven storefront where clean aesthetics meet clinical credibility—turning ingredient stories into irresistible purchase decisions.
Role E-commerce · Brand · SEO
Timeline 5 weeks
Stack Shopify, Astro, Klaviyo
Outcome 2.8× Revenue
The Challenge
Breaking through the noise of generic beauty brands with a digital storefront that feels as luxurious as the products inside—while educating shoppers on ingredient science without overwhelming them.
The Solution
We crafted a minimal, editorial-style e-commerce experience that pairs each product with its ingredient story—creating trust through transparency and driving repeat purchases via email flows.
- ✦ Product Pages: Rich ingredient breakdowns with before/after visuals that build clinical trust.
- ✦ Email Flows: Automated Klaviyo sequences for post-purchase education and upsell.
- ✦ Brand System: Cohesive visual identity from packaging to pixel.
2.8× revenue growth
45% repeat purchase rate
$58 avg order value