Case Study

ElyBride

A flagship digital home for Mexico's leading luxury bridal house. We built a fast, editorial Astro site for boutiques in Cancún, Ciudad de México, Guadalajara and Monterrey — with a 325-dress catalog, appointment booking, and multi-city SEO that owns the local market.

ElyBride luxury bridal boutique website
Role Site · SEO · Brand
Stack Astro, Tailwind, Vercel, R2
Scale 325 dresses · 4 cities · 14 designers

The Challenge

A luxury bridal house carrying Berta, Galia Lahav and Netta BenShabu needed a digital presence as elevated as the gowns — one that ranked across four Mexican cities, loaded fast on mobile, and turned browsers into in-store appointments.

The Solution

We designed and built an editorial, video-led Astro site with a structured catalog, per-city landing pages, and a frictionless booking flow tuned for high-intent brides.

  • Editorial Catalog: 325 dresses with Cloudflare R2 media, lazy-loaded video heroes, and a Keystatic CMS so the team ships new arrivals in minutes.
  • Multi-City SEO: Dedicated boutique pages for Cancún, CDMX, Guadalajara and Monterrey — owning local search for "vestidos de novia" in every market.
  • Appointment Funnel: Booking widget with city-aware availability, GA4 events and WhatsApp fallback for the highest-intent leads.
325 dresses indexed
4 cities ranking locally
< 1.5s LCP on mobile

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